About Us

The story of Green Diamond Equipment Our company is like the John Deere equipment we sell; held together by integrity, experience, pride, quality, and customer service. Each of our over 350 people across 15 Maritime locations live these values every day. We are proud to have been selling equipment to homeowners, farmers, landscapers, construction companies, golf course owners etc. for over fifteen years as Green Diamond Equipment. As a Maritime owned and operated company, we have grown quite a bit since 2007. It all began as a joint venture with PEI Farm Equipment and Planter’s Equipment. We have added new stores, acquired MacLeod’s in Nova Scotia and merged with Reddin Equipment in PEI to bring us to our total of 15 branches across the three Atlantic provinces to serve you. With the merger between Green Diamond Equipment and Reddin Equipment in 2016, we inherited the Bombardier Recreational Products (BRP) line and now have 4 dealerships that are combination John Deere and BRP stores: Stratford and Summerside, PEI, Grand Falls, NB and Membertou, NS. https://www.greendiamondpowersports.ca/ Our steady growth across the Maritimes shows our ongoing commitment to our customers, our team and John Deere. We have the right people, in the right roles, working with clear direction and focusing on continuous improvement.

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In 2024 Green Diamond Equipment was announced as one of the newest winners of Canada’s Best Managed Companies program.

Canada’s Best Managed Companies is one of the country’s leading business award programs, recognizing innovative and world-class businesses throughout our nation, demonstrating leadership in the areas of strategy, capabilities and innovation; culture and commitment and financials to achieve sustainable growth.

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Our Vision:

Creating value in partnership with customers, employees and shareholders

Our Mission:

We create quality experiences and solutions.

By providing John Deere quality solutions and technical expertise for at home, on the farm, and on the worksite through Green Diamond Equipment.

Our Values

Our values guide our decisions and actions and form the culture of our company for our Team – employees, Board of Directors and shareholders.

Integrity: We treat each other, our customers and our suppliers with honesty and fairness.

Teamwork: We work together on solutions and build positive, trusted relationships.

Quality: We meet quality expectations and are committed to continuous improvements.

Growth: We are focused on the growth and opportunity for our employees, and in the solutions we offer.

Diversity: We embrace diversity of people, culture and opportunity.

Sustainability: We aim to benefit our customers, business, and community for generations to come.

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