The Story of Green Diamond Equipment

At Green Diamond Equipment, our story is built on the same principles as the John Deere equipment we proudly represent: integrity, experience, pride, quality, and outstanding customer service. These values are not just words—they are lived daily by our team of over 350 employees across 15 locations throughout the Maritime provinces.

Since our official founding in 2007, we have grown into a trusted partner for homeowners, farmers, landscapers, construction companies, and golf course operators. What began as a joint venture between PEI Farm Equipment and Planter’s Equipment has evolved into a strong regional network. Through strategic growth—including the acquisition of MacLeod’s in Nova Scotia and a merger with Reddin Equipment in Prince Edward Island—we now serve customers across all three Atlantic provinces.

A significant milestone came in 2016 with the merger with Reddin Equipment, which expanded our offerings to include Bombardier Recreational Products (BRP). Today, we proudly operate four dual-branded John Deere and BRP dealerships in Stratford and Summerside (PEI), Grand Falls (NB), and Membertou (NS).

Our continued growth reflects our commitment to our customers, our people, and our partners. By placing the right individuals in the right roles and focusing on continuous improvement, we ensure we deliver exceptional value every day.

In 2024, Green Diamond Equipment was honored as one of Canada’s Best Managed Companies—an award recognizing excellence in leadership, innovation, culture, and sustainable growth.

Our vision is simple yet powerful: to create value in partnership with our customers, employees, and shareholders. Our mission is to deliver quality experiences and solutions, supported by John Deere expertise, whether at home, on the farm, or on the job site.

Guided by our core values—integrity, teamwork, quality, growth, diversity, and sustainability—we remain committed to building lasting relationships and a stronger future for the communities we serve.